Usability Testing

Usability Testing and UX Audit Services

Even if an application performs the expected functions, it can be unattractive and inconvenient for end users and, consequently, unpopular among them.

Swipe To Future offers to test how your software products will be received by the target audience. We also advise on the ways to improve a product’s usability to enhance adoption, make your software product more recognizable and associated with your brand and help bring these improvements to reality.

CHALLENGES WE SOLVE

Usability requirements vary for different domains

Wide experience in multiple domains (including healthcare, retail, banking, manufacturing, and more) helps us to walk in a customer’s shoes and understand real needs of your target audience and their usage patterns.

Usability requirements vary for different users

Even within one application, the approaches to usability requirements and testing may differ if the application will be used by different groups of users. For example, if it’s a corporate app for employees, we test it’s convenience for various roles across a company reproducing real-life scenarios of solving business problems with the application. Also, we check if UI has the elements that help new users and do not irritate the experienced ones.

Usability testing can be ineffective without reproducing real-life context

We reproduce real-life situations to ensure objective usability testing on a variety of devices in the variety of settings your target audience is likely to use the application. For example, mobile usability testing should consider such specifics as doing tasks on the move with many distractions, lack of access to stable connectivity, various types of data input (touchscreens, voice inputs, and more). As for desktop applications, their usability may be influenced by e.g., illumination in the office or at home, the ability to use a mouse and so on.

With many identified issues, it’s difficult to establish the best order of fixing

Our objective is not only to point at usability problems. We prioritize identified issues defining the degree of their severity to focus on impactful aspects. Also, we establish the most convenient order to fix issues and ensure that the updates to an application’s usability components won’t cause new ones.

TECHNIQUES WE USE

Expert-based usability testing

A UX researcher has no information about the operations a real user is likely to perform with a tested application and potential sequence of a user’s actions. The researcher assesses usability aspects of your application by comparing them against a set of usability heuristics.

User-based usability testing

Members of the target audience use a prototype or a ready application to complete scenarios developed by a UX researcher. While performing the scenarios, users are asked to verbalize their thoughts and guesses and explain why they do certain actions in the tested app. A UX researcher processes the testing results and prepares a report.

To get additional user perspective and increase the sample, we also add app usage, web statistics, interviews and surveys to our usability testing and UX research.